Good product names take time

I spent months trying to name my product. A second brain for bookmarks and notes, with AI in the background. I kept asking everyone—friends, other founders, random people on Twitter. Nothing clicked.

I tried Relay Brain for a while. It described what it does. But it felt generic. Like something I'd forget in a week.

Then my son Eduard was playing nearby. We call him Edíček. I say that name constantly. Multiple times an hour, every single day. It's burned into my brain.

And I kept thinking about the project. Why doesn't it have a name that feels this natural?

Then it hit me. AI agents are getting human names now. Claude from Anthropic. Magnus. Why not Edicek?

It felt right immediately. Personal but not precious. Easy to say, easy to remember.

Same thing happened to Elon Musk with OpenAI. I saw the emails later—just him and Sam going back and forth until something clicked. No agency, no branding process.

Good names come from iteration and time. You can't force them. They arrive when your brain has processed enough alternatives to recognize the right one.

Give it time. It'll happen.