They don't need you yet

I bought Whoop a few weeks ago. Spent $300 on it. But I'd been ignoring it for years—knew it existed, knew what it did, just never felt like I needed it.

What changed? Not the product. Me.

I've always loved wearables and tracking data. I wore an Apple Watch for a while, but the display annoyed me. I didn't care about watch faces and had all notifications turned off. For some reason, having a screen on my wrist felt like it was invading my privacy, always demanding attention.

I tried Oura's sizing kit too. That didn't work either. My fingers would swell overnight and during the day. I never felt comfortable with it on my hand.

But a few weeks ago, I finally bought Whoop. My priorities had shifted.

Recovery tracking suddenly matters to me. I have a kid now, a wife, full-time work. I'm building my personal brand—writing blog posts, posting on Twitter, making TikTok videos. And for Edicek, I'm doing everything: documentation, programming, iOS app development, communicating with designers, figuring out go-to-market strategy, designing new features, fixing bugs, finding users. On top of that, I built a house last year. My life got more complex, more demanding.

And I started feeling like I couldn't monitor it myself anymore. When should I stop working that day? How should I plan my sleep? I needed data to make those decisions instead of just guessing or pushing through until I crashed.

Sleep quality became more important than step count. I needed to know if I'm actually recovering or just pushing through fatigue. The metrics I care about changed as my responsibilities grew.

The product was always right for me. But I wasn't ready for it yet.

Here's the thing—Whoop didn't stop showing up. They kept marketing, kept being visible. The funny thing? I totally forgot about it. Found it again when I was watching Oura ring comparison videos on TikTok.

So when my life changed and I was finally ready, I knew exactly where to go.

I think about this a lot now that I'm building Edicek. Someone might see it today and think "interesting, but not for me." Then six months later, their workflow changes. Their needs shift. And they remember it exists.

The audience is out there. They're just not ready yet.