Why I chose TikTok

Last fall, I decided to start building a personal brand. Everyone said Twitter. That's where founders are. That's where tech people hang out. That's the obvious choice.

I saw Nikita Bier's tweet—head of product at X—saying post one tweet per day for six months on one topic. It will work.

So I tried it.

I posted a tweet. I checked the analytics. Three views. One from a friend who follows me. Two from random people who somehow saw it.

Three views.

I posted another tweet the next day. Five views. Maybe six. Still single digits. Still mostly invisible.

For someone starting with no audience, that feedback loop is broken. You write something, hit send, and it disappears into the void. No one sees it. No one engages. You're shouting into an empty room.

I started posting on TikTok in November 2025. My first videos got 200-300 views. Some got more. Even the ones that "didn't perform well" got 400-500 views.

That's 100x more people than Twitter. And here's what matters: they saw my face. They heard my voice. They started recognizing me.

On TikTok, even with zero followers, people actually see you. The algorithm gives you a chance. It tests your content on a small audience and expands from there.

The difference between three views and three hundred isn't just the number. It's the motivation.

I know myself. When I post every day for a month and get single-digit views, I quit. It doesn't feel like progress. It feels like shouting into an empty room.

But when 300 people see my video? That feels real. Not viral. Not massive. But real. Actual people watched what I made.

There's another reason TikTok works better for me: the data is analyzable.

When I look at TikTok analytics and see that 98% of people stopped watching after two seconds, that's useful information. It tells me something. Maybe my hook wasn't strong enough. Maybe the opening frame didn't grab attention. Maybe I need to say the interesting part faster.

Even if less than 1% watched the full video, I have data to work with. Patterns I can spot. Things I can test and improve.

But when my tweet gets three views? What does that tell me? Statistically nothing. There's no signal to analyze. No pattern to spot. No way to improve because there's no feedback loop at all.

TikTok gave me that from day one. Twitter didn't. So I chose TikTok.

The platform that lets me build momentum from zero. The platform where I'm not invisible. The platform where I can actually see progress happening and learn from the data.