You are the niche: Stop searching for your content category

When I started creating content, I stressed about my niche. What should I focus on? Should I talk about building products? Personal productivity? Fitness? Business decisions?

Every piece of advice says the same thing: pick a lane. Stay consistent. Be known for one thing.

But I'm interested in all of those things. How do I pick just one?

Then I looked at my own feed. The creators I actually follow and watch consistently.

I don't follow them for their topic. I follow them because I like how they think. I want to see where they're going. They're on some journey and I'm curious about it.

They talk about different things. Sometimes business, sometimes life, sometimes random observations that have nothing to do with their "niche." And I stay subscribed because they're interesting as people, not because they picked the right category.

I stopped asking "what should I talk about" and started asking "what do I actually care about right now?"

Some weeks I'm deep in Edicek development, solving technical problems, thinking about product decisions. Other weeks I'm focused on training consistency or building content systems.

Some people are great at one topic forever. That's their strength. They go deep in one area and become the authority.

But if you're interested in many things, that's your strength too. The connections between topics. The perspective that comes from seeing patterns across different domains. The ability to talk about whatever matters to you right now instead of forcing content in a category you're not thinking about.

Building products, productivity systems, training consistency, content creation. These aren't random topics. They overlap. They're all about showing up, doing the work, getting better at things that matter.

Someone interested in how to build a product probably cares about staying productive and maintaining momentum. Someone working on fitness consistency understands the value of daily habits. These topics connect because they come from the same mindset.

You don't need a topic niche. You are the niche. People follow you for how you think, not what you think about.