Your profile is a storefront

I started posting on TikTok in November 2025. For the first month, most videos got 200-300 views. Some got less. No one was really watching.

But I kept posting anyway. Not because I thought it would suddenly go viral. Because I knew what I was building.

Here's what most people miss about early content. It's not about getting views today. It's about what your profile looks like two years from now.

Imagine someone discovers Edicek in 2027. They think "this looks interesting" and check my profile to see who's building it.

If they find four posts with the last one from eight months ago, that's a dead profile. It feels like the project might be dead too. No activity. No momentum. Why would they trust this?

But if they find two years of consistent posts? Even if the early content isn't perfect? That tells a completely different story. This person shows up. This person has been building something real for years. This is someone established.

Your profile is a storefront. Even when no one's shopping, you're still decorating it. Stocking the shelves. Making it look alive.

Because when customers finally do walk by, you want them to see a thriving business, not an abandoned shop with dusty windows and a "back in 5 minutes" sign from 2023.

Nobody's watching right now? Good.

That's when you practice. That's when you figure out what works and what doesn't. That's when you learn to create without pressure. Without worrying about performance or metrics or what people think.

By the time people actually show up, you've already made all the beginner mistakes. You know what you're doing. And your profile shows you've been here. Not just for a few weeks, but for a year, for two years.

That history makes you trustworthy. It shows you're not a flash in the pan. You're serious about what you're building.

Post even when nobody's watching. You're not building for today. You're building your storefront for when people finally discover you.