I don't need a million followers

My videos on TikTok are boring. No flashy edits, no transitions, no entertainment value. Just me talking to a camera about things I care about.

Most of them get zero comments. Maybe 8 likes on a good day. I'd say 5% of my videos have at least one comment. The numbers are tiny.

But here's what I keep coming back to. I have about 1,100 followers right now. If those 1,100 people became paying customers for Edicek, that would be huge. That would change everything.

I always thought that to be a successful creator I need 100,000 or a million followers. But the more I look at it, the more I see a pattern. The simpler the entertainment, the higher the numbers. The broader the audience, the less each follower actually means. A million followers on a meme account and a thousand followers on a niche product channel are completely different things.

There's this marketing guy I follow on TikTok, Moritz Fritzen. He has about 1,067 followers and 2,750 likes. I watch every single one of his videos. I feel genuinely close to what he's doing. I could see us collaborating someday. That's the kind of connection you don't get from entertainment content with millions of views.

And that's the thing. If you're building a product, you don't need millions of subscribers. You need dozens or hundreds of people who genuinely care about what you're making. People who could actually use your product, give you feedback, become customers.

My videos won't win any editing awards. But if you watch one through to the end and give it a like, that means you're interested in what I'm talking about. Not because of how entertaining the video is. Because the topic matters to you. And that's worth more than a million passive followers who scroll past.